You’ve decided to go digital , your website is up and you are starting to gain visibility! That’s great! However, are you making money with your website? Do you feel that your efforts are sufficiently rewarded? If you want to monetize your website further, this article is for you! Here are 8 proven strategies to make your site profitable.
1. Sell your products or services
If you have a website, you definitely have something to offer your visitors, be it consulting services, blog posts, clothing, software and more! You’ve decided to turn your passion into income by building a website and marketing your offer. So, to make money with your website, the first strategy is to sell your products or services!
Do you sell products?
First of all, make sure you get a satisfactory return:
– Favor small products for lower delivery costs or offer in-store pickup for larger products;
– Validate the request for your product with Google Trends (to see the popularity of keywords related to your product);
– Offer added value against your competition: put yourself in the buyer’s shoes and try to find the element that will make them favor your product rather than another!
Now that you are sure that selling your product on the web will be profitable, start your own online store !
Today, Shopify and WooCommerce are the two most popular platforms on the market and will allow you to create an online store easily and quickly!
Psst! Don’t forget to offer complementary and cheaper products than your star product! This will allow you to fill the shopping carts of your visitors 😃.
Do you offer services?
You can sell coaching sessions and virtual training sessions . This is a great way to make money on your website simply and efficiently! As for video conferencing tools, we suggest Google Meet , Microsoft Teams or even Zoom ! If you want to do pre-recorded conferences.
2. Offer complementary products
Is your main product or service not available on the web? No problem! This is particularly the case for several service companies (massage therapy services, hairdressing services, dental services, fitness centers, etc.).
So how do you go about generating money with your website? You make money offering complementary products and selling them directly on your website!
It can be digital products, like a paid e-book, online training, home workout, etc.
As for complementary physical products, I am thinking in particular of promotional products (frisbee, relaxing balls, coffee cups, etc.) and thematic products for services (toothbrush, massage oil, shampoo, book, etc.) .
3. Optimize the referencing of your site on Google
You probably know it, but the content of a website is just as important if not more than its content ! It’s the content that allows you to increase your natural (not paid) visibility on search engines.
First, optimal SEO is characterized by a good keyword strategy . The more frequent and trending the keywords you choose are on your website, the more likely you are to find yourself at the top of Google’s proposal list (when an individual enters a query, for example).
The Keyword Magic Tool from SEMrush and Answer The Public Google Trend can also be very useful for knowing the search volume of certain words (in addition, it is free)! Once you have chosen the keywords, sprinkle them all over your website! Are some of my favorite tools for finding great keyword ideas. They are chargeable, but you can do 3 free topic searches per day 😃.
Second, make sure you have good readability. To do this, favor concise sentences, add titles and subheadings and opt for short paragraphs! I invite you to read this fabulous article from SEMRush, which presents 15 practices to optimize your content .
Finally, the presence of internal links (which lead to a page on your website) and external links (which lead outside your website) are very useful for having good SEO.
Note that SEO is a practice that provides excellent long-term results (6 to 12 months).
4. Participate in an affiliate program
You might be wondering what affiliate marketing is. It is, in a nutshell, a sales chain that involves selling a product from another company on your website and vice versa. When a visitor clicks on the link of the company with which you are affiliated and which will make a sale or make an appointment, you will receive a commission .
Doing affiliate marketing is very helpful especially when you are not selling any products or services on your website But remember it can be possible when you are ready to develop you website through a web design company in Pakistan.
Obviously, the products or services promoted must align with the content of your website and must be of interest to your audience.
5. Create sponsored content
Just like the affiliate program, sponsored content allows you to monetize your website by providing specific visibility to a company . However, the affiliate program makes money on an ongoing basis and on a performance basis, whereas the sponsored content is a more time-based opportunity. This strategy is also used very frequently by bloggers and influencers! If you have a blog on your website, you can include businesses you love in your next post while asking them for a fee for the visibility you provide them!
The great thing about sponsored content is that you agree on a fee BEFORE the article is published. The number of views, clicks and sales generated does not affect the amount (unlike affiliate marketing).
6. Offer premium content
I LOVE this strategy, and believe you will like it too! It consists of creating a membership program and offering exclusive and paid content to your visitors. The Marketing Expert shares several blog posts with you for free, but you must have an account to unlock other content, such as some training. This is also the case for several media, which only lets you read the beginning of an article for free.
You will understand: you have to kind of tease your visitors with free content. This allows you to showcase your expertise! Once hooked, visitors will be attracted to your offer of exclusive content (it must be said that curiosity plays a big part in this 😉).
7. Collect visitor information
We are finally at the strategy which, in my opinion, yields the most results for the little effort invested ! Once you’ve achieved good visibility on your website, you need to maximize the sales that come with it!
97% of your visitors leave your website without interacting with you and without making a sale or making an appointment! 97% !!! It is enormous! At the same time, it makes sense!
Who among you buy from a website on the first visit, without looking at the competition and without thinking about it for a few hours or even days?
Most visitors aren’t there yet in their decision-making process, and that’s okay! What you can do as a business is to be on their minds when they feel ready. To do this, you need to collect their information on their first visit to your site.
How? ‘Or’ What? With a pop-up, a form or a capture page ! If you manage to get your hands on the piece of content that exactly answers your visitor’s problem, it’s a winner!
You can offer them an e-book, a free consultation, a product sample, a checklist , a newsletter, a discount… In short, the possibilities are numerous and they are all presented in our article of 49 easy-to-copy marketing offers.
The Creative Journal 