SEO is a long-term strategy. Depending on the competition, getting the first results takes some time. However, the basics are still the same. Here is a checklist to help you prioritize SEO tasks. Even the smallest businesses can apply them!
Answer Questions from Internet Users
Before you get into SEO, you must first understand the needs and expectations of your customers. For example, when, how, and where do they determine they need your product/service? These types of questions tell you about the language your customers use to find your business. The answers will guide the search for your keywords and the creation of your content.
Correct SEO Technical Issues
Your site can be beautiful, but SEO errors will still negatively impact your search engine rankings. Correct your SEO mistakes before embarking on a content or links campaign. The most common SEO issues are speed, duplicate content, or optimized pages. To ensure crawling and indexing of your web pages, use a solid site structure.
Optimizing Pages for Natural Referencing
An SEO strategy is not just about adding keywords to your web pages. You need to create quality, well-structured content. In other words, spice up your pages with titles, Meta descriptions, content in the body of the page. Consider local/regional terms or settings to communicate with your audience.
Optimize Google My Business
Google My Company is a critical instrument for any business, especially for small ones. Free and easy to update, it can have a significant impact on your local SEO. Optimizing your Google My Business listing starts with claiming and verifying it. Fill in as many fields as possible and add photos of your structure to improve your listing. Choose the categories of your business carefully. To go further, create questions/answers on your Google My Business listing. Internet users will then be quickly informed about your offer.
Study the SEO Strategy of Competitors
Competitors in search engines may be different from your local competitors. Analyze those whose sites are positioned on the first Google page. In a competitive study, pay attention to the keywords used, the number of pages indexed, the website’s structure, the quality of the backlinks, and the loading speed of the site.
Obtain Qualitative Links
Most small businesses don’t think of links. However, a linking strategy can significantly improve your SEO ranking and consequently increase your sales and leads. According to Google, a qualitative link pointing to your site is equivalent to a positive vote. So check the quality of inbound links through “PageRank,” which indicates a site’s popularity.
Collect Customer Reviews
Reviews are one of the most relevant factors in the rating of local searches. Besides good SEO, they help improve your conversions through positive comments. Encourage your customers to leave reviews on your Google My Business listing.
Combine SEO and Google Ad Words
If you start an SEO process, you will have to wait a while before seeing the first results. SEO is a long-term job. Depending on your business, you might need to get leads fast. In this case, paid SEO can help. Along with an SEO strategy, you can run a SEA campaign with Google Ad Words. Several tips can allow you to increase your income quickly.
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