Did you know that websites positioned in the first natural results of a Google search generate almost 60% of clicks? To achieve these highly coveted positions, it is crucial to meet the requirements of search engines and optimize your SEO. Although natural referencing (or SEO) is a complicated discipline that requires repeated efforts over time, it also pays off in the long run. Indeed, optimizing your website and its content for search engines ultimately allows you to generate qualified sustainable traffic and recurring business opportunities without paying Google.
If you want to open your website, extend to the first page of Google, investing in a robust SEO strategy is essential. In constant movement, SEO requires continuous monitoring of news and changes made by search engines. Our team stays on top of these new developments and offers industry-leading SEO strategies while meeting the time and budget requirements of SMEs. Specialists in-kind referencing the Our SEO strategists are there to support you in developing a plan to establish a sustainable competitive advantage on the web.
What Is An SEO Strategy?
An SEO strategy is an action plan to optimize, over time, all the criteria used by search engines to evaluate your website. This consists of three principal pillars:
- Optimization of website content (on-site)
- Optimization of the network of external links (off-site)
- Technical optimization of the website
A Good SEO Strategy Increases Your Traffic In A Sustainable Way
Usually following a website audit and a prior keyword study, an SEO strategy aims to answer the following questions:
- How can I improve the way Google perceives my site?
- How can I correct the flaws that are detrimental to my SEO?
- How can I boost the consistency of my job content for SEO?
- How can I improve the technical aspects of my site?
- What actions should be prioritized how often should they be carried out?
Your natural positioning is linked to the quality of your website, as perceived by Google. An SEO strategy must be tailor-made concerning the strengths and weaknesses identified during the initial audit and to the strategic objectives of your business. By taking recurring actions to improve the external reputation of your site, it’s content, and its technical aspects, your website can gradually gain positions on essential keywords and capture more web traffic.
Unlike AdWords advertising, an SEO strategy aims to capture traffic without paying Google so that your website continues to be visible even if you don’t invest an advertising budget. The results of an SEO strategy do not appear immediately but are more durable. A site that has good SEO will allow you to reduce your advertising costs or reallocate that budget to other effective marketing channels.
How Your SEO Strategist Makes Your Site More Visible
Our SEO strategists offer you a natural referencing strategy based on the three pillars mentioned above:
Optimizing The Content Of Your Website
We will aim to optimize the content of your web pages by working on the creation and optimization of optimized content for the web. This content will respond to a predefined keyword strategy and will be written according to the quality requirements of search engines. Each static page or optimized blog post represents a potential new gateway to your website on search engines.
Optimization Of The External Environment Of Your Website (Links)
We will analyze the domain authority of your website as well as its network of links. The links pointing to your website, as well as the outgoing links of your site, are among the most determining criteria when the Google robots evaluate your website. Our new linking specialists will work on creating unique quality links by registering your website in referral directories, optimizing your local SEO company in pakistan, and distributing quality content (“outreach” and “guest-blogging” ).
The Technical Optimization Of Your Website
Finally, your SEO strategists will aim to provide technical optimizations to your website according to critical search engine criteria. This work includes elements such as optimizing the site’s loading speed, its mobile referencing, the performance of its server, its level of security, etc.
With the support of a Digital SEO strategist, you will benefit from an SEO strategy:
- Tailor-made and in line with the current quality of your site and your strategic objectives
- At the forefront of the latest developments in the market (ex: voice search, artificial intelligence, etc.)
- Focused on achieving sustainable and defensible results
Hence, it should be taken into account that obtaining results thanks to natural referencing is done after several months. Search engine robots take time to index the optimizations carried out on your website and pass them on to the perceived quality of your site.
Entrust Your SEO Strategy To Digital
To obtain a practical and relevant SEO strategy, entrust it to a Digital SEO strategist. You will then have a partner who:
- Hear your needs, and help you to identify the best SEO strategy to achieve your growth goals.
- Develop an SEO strategy based on an effective method built by SEO experts.
- Show full transparency. You will have perfect visibility on all the actions carried out by your assigned SEO strategist and will remain the final decision maker in all circumstances.
- It Will did not make you sign any contract. You are free to stop working with Digital if the results of your SEO strategy do not meet your ambitions.
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